Home for a Home
Home for a Home is a program for Australian’s to be able to provide transformational change to vulnerable families across Australia and the Asia Pacific.
This new initiative from the world’s leading not for profit housing provider, Habitat for Humanity, provides companies the opportunity to connect with their customers, while making a real difference.
While company’s and their staff can feel good about knowing they’ve enabled less fortunate families to have a hand up, there are also real business benefits of partnering with a cause.
Cause related-marketing is a powerful tool and can provide a competitive edge. 93% of consumers would buy a product associated with a cause, and 57% would switch brands if a different brand of similar quality supported a good cause.*
Increasingly, stakeholders, employees and customers call for organisations to conduct their business in a socially and environmentally responsible manner while generating profits.
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