$2B Construction Regulator Rebrands, Renewing Connection with 260K Victorian Workers

LeavePlus, the portable long service leave regulator for Victoria’s building and construction industry, has unveiled its new brand identity, heralding a renewed commitment to supporting its members.

The industry scheme has been in operation since 1976, providing portable long service leave to Victorian construction workers as they move between employers.

LeavePlus manages entitlements for over 18,000 employers and over 242,000 workers, with a fund value of $2b that provides long service leave benefits for members across the state.

Without portable long service leave, Victorian construction industry workers would need to work for the same employer for at least seven years, with no more than 3 months break, to earn long service leave. 97 per cent of LeavePlus’ members have had more than one employer and would not have been entitled to long service leave without the industry scheme.

LeavePlus CEO, Craig Bell explained the body’s new name.

“In just two simple words, ‘LeavePlus’ conveys to our members the essence of the value we provide: we safeguard your long service leave, ensuring it keeps building up as you go. It’s the leave that moves with you.”

To develop the new brand, LeavePlus consulted its members to create a name they could connect with. The name change to LeavePlus serves to provide greater clarity about the organisation’s purpose and services, and adds value, transparency, and connection.

“After nearly half a century of supporting the Victorian construction industry, we have updated our name to better reflect who we are, what we do, and why we do it. Throughout our history, we have navigated a lot of change in the industry—this milestone marks a change of our own, one that ensures we communicate with our members in the most effective way possible.”

All members of the Victorian building and construction industry, including employers, workers, working subcontractors, working directors, and apprentices, are required to be registered with LeavePlus to ensure workers accrue long service leave as they move between employers and projects.

Bell emphasised the body’s role in supporting workers of all experience levels.

“The building and construction industry remains focused on attracting new workers to deepen expertise in critical skills. We want to ensure all workers, from new apprentices to multi-decade veterans, have their long-term wellbeing properly protected.”

“Long service leave plays a vital role in the vitality and longevity of workers in our industry. For their futures, and the future of the building and construction industry, we’re here to ensure everyone receives their entitlements.”

“Our members work hard, both mentally and physically. Our role is to ensure they have the opportunity to refresh and renegerate – to get the rest they deserve, and need, thanks to a paid longer break.”