Wholesale Pool Shells delivered a custom in-ground pool at Willow, providing builders control, efficiency, and seamless execution.
Wholesale Pool Shells
Wholesale Pool Shells brings a builder-focused delivery model to complex aquatic installations, offering developers greater control over cost, quality, and programme. At Willow, the company was engaged by Azure to deliver the community pool, a custom in-ground structure requiring detailed coordination between architectural intent and structural design.
“Our scope included the install of the structural concrete pool shell which was a custom in-ground shell,” explained Director Ewan Moody. “We supplied the Pebblecrete finish to the interior of the pool and we supplied and installed all the filtration, lighting and plumbing.”



The project required close collaboration with Azure’s design team to achieve the right balance of form and function. “This particular pool took a fair bit of input between us and the design team at Azure to get right,” Ewan said. “There were a few mixed elements of the pool and the surrounds that needed to meet as seamlessly as possible whilst still offering the benefit of low maintenance and longevity.”
Unlike prefabricated pool models, Wholesale Pool Shells’ builder-based approach allows clients to maintain control of budget and timeline while outsourcing the most complex aspects of construction. “For Azure we take care of 75% of the pool installation working within their budget and schedule and they take care of the rest,” Ewan noted. “For other builders we might only do 50% and offer them the resources to coordinate their finishes at their own pace.”
Looking ahead, Wholesale Pool Shells has a growing pipeline of residential and commercial work, including two swim schools in Brisbane and several more projects with Azure across South East Queensland.
“Each project is a valuable lesson in how we can create efficiencies in what we do to benefit our clients,” Ewan said. “We hope our partnership with Azure encourages other builders and developers of this scale to give our model a try.”
For more information contact Wholesale Pool Shells, 18/6 Maunder Street, Slacks Creek QLD 4127, phone 07 3208 9099, email admin@wholesalepoolshells.com.au, website www.wholesalepoolshells.com.au











