Profire delivered reliable, compliant fire protection systems at Bennetts Lane, combining expertise, precision, and seamless integration.
Profire (Aust) Pty Ltd
With over 30 years of fire protection expertise, Profire (Aust) Pty Ltd ensures critical fire alarm and essential safety systems are delivered reliably, compliantly, and with seamless integration, even on tightly constrained inner-city sites like Bennetts Lane.
Operating since 2011 under the Profire banner (formerly Firelec), the company specialises in the full lifecycle of fire and electrical services, from design and installation through to long-term servicing and emergency response.
The Bennetts Lane project demanded precision, compliance and reliability at every stage. “Fire systems are not an area where you can take shortcuts. Everything must integrate seamlessly with the building and perform exactly as intended when it matters most,” explained Dean Borg, Director of Profire. “Our focus is always on delivering systems that are robust, compliant and easy to maintain long after handover.”



For Bennetts Lane, Profire delivered the installation of dry fire alarm systems, emergency warning and intercommunication systems (EWIS), and associated detection infrastructure, all co-ordinated alongside the broader construction programme. The company’s qualifications span electrical contracting, cabling, building practitioner licensing and Fire Protection Association (FPA) membership, underpinned by extensive insurance coverage and 24/7 emergency service capability .
Dean believes performance on site is measured not only by technical delivery, but by reliability. “Meeting programme and compliance without disruption to the builder is just as important as the systems themselves,” he says. “At Bennetts Lane, the team delivered on time, without delays, and with no negative feedback from the client, that’s something we’re proud of.”
With an extensive project history across residential towers, commercial precincts, education facilities and retail environments, Profire continues to build its reputation as a trusted fire protection specialist. At Bennetts Lane, the company’s disciplined delivery and deep technical capability ensured the development’s life-safety systems were installed to the highest standard.
For more information contact Profire (Aust) Pty Ltd, 8/62 Fallon Street, Brunswick VIC 3056, phone 0423 844 580, email profire1@hotmail.com
