The Design & Construct (D&C) scope encompassed 77 luxury townhomes, from in-ground services and structural works to detailed façades, high-end interiors, landscaping, and final handover.

“Floret was all about balancing efficiency with precision,” says Joe Grasso, Founder and Managing Director of Figurehead. “We tailored our approach by staging construction to maintain quality, reduce site congestion, and deliver each element to the premium standard expected by the client and future residents.”

Light gauge steel frames and waffle slabs were employed to achieve both durability and build efficiency. Quality assurance processes specific to medium-density projects ensured the delivery of intricate façade finishes, custom joinery, cladded garage doors, and landscaped communal areas.

Floret’s architectural vision emphasised nature, wellbeing, and seamless integration of design and landscape, values Figurehead upheld through careful sequencing of works to protect landscaped areas and shared green spaces throughout the build. Interiors were delivered in three curated palette options, each blending premium materials and refined detailing. The construction team paid close attention to timber flooring installation, precise joinery alignments, and high-spec hardware selections.

Externally, façades combining James Hardie cladding and brickwork were perfected through early prototyping to confirm design details before rollout. This ensured a consistent, high-quality finish across all 77 homes, eliminating costly rework and maintaining the development’s visual cohesion.

The staged delivery of Floret required disciplined planning. Stage 1 was handed over while Stage 2 construction was still underway, demanding close monitoring of site access, noise management, and traffic flow to minimise disruption for incoming residents.

“We sequenced trades carefully, delivering the townhomes in staged rows to maintain quality control and keep the site flowing smoothly,” said Joe. This phased approach not only maintained quality but also allowed Golden Age Group to begin marketing and settling homes earlier, adding commercial and operational value to the project.

Early involvement of consultants, subcontractors, and suppliers proved key to the project’s success. By resolving detailing challenges at prototype stage, the team aligned material choices with both buildability and long-term performance. The integration of architecture, landscaping, and sustainability measures was carefully managed so that every element, from green spaces to façade materials, complemented the development’s premium vision.

Sustainability outcomes included the use of light gauge steel framing to reduce waste, installation of double-glazed windows to improve thermal performance, and the selection of low-maintenance, long-life materials to reduce the environmental footprint over the building’s lifecycle.

For Figurehead, Floret is more than a completed development, it’s a showcase of how the company applies commercial-grade systems and precision to a residential environment. Their townhouse division brought together rigorous QA protocols, meticulous planning, and a culture of collaboration to deliver a medium-density project without compromising liveability or craftsmanship.

“Floret is a great example of how our townhouse division applies the same discipline, attention to detail, and client collaboration that define Figurehead,” Joe reflected. “We brought commercial-level systems into a residential setting to meet Melbourne’s evolving urban demands—without compromising on quality or livability.”

By combining innovative staging, sustainable construction methods, and design integrity, Figurehead Townhomes has helped set a new standard for Melbourne’s townhouse developments, one that blends premium craftsmanship, efficient delivery, and a genuine respect for the community and environment in which it’s built.

For more information contact Figurehead Group, 601 / 116 Rokeby Street, Collingwood VIC 3066, phone 03 8592 6310, email info@figurehead.com.au,  website www.figurehead.com.au